Privacy Policy

How we collect, use, and protect your personal information

Last Updated: November 2025

1. Introduction

Feeo South Africa ("Feeo", "we", "us", "our") is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website feeo.co.za, make purchases, or interact with our services.

This policy complies with the Protection of Personal Information Act 4 of 2013 (POPIA) and other applicable South African privacy legislation.

By using our website and services, you consent to the collection and use of your information as described in this policy. If you do not agree with this policy, please do not use our website or services.

2. Information We Collect

2.1 Personal Information You Provide

We collect information that you voluntarily provide to us, including:

  • Account Information: Name, email address, phone number, company name, and password when you create an account
  • Billing Information: Billing address, VAT number (for business accounts)
  • Shipping Information: Delivery address and contact details
  • Payment Information: Credit/debit card details or other payment information (processed securely through our payment providers)
  • Communication Data: Information you provide when contacting us via email, phone, contact forms, or live chat
  • Order History: Records of products purchased, quotes requested, and transactions

2.2 Information Collected Automatically

When you visit our website, we automatically collect certain information:

  • Device Information: IP address, browser type, operating system, device identifiers
  • Usage Data: Pages visited, time spent on pages, click patterns, referring website
  • Location Data: General geographic location based on IP address
  • Cookies and Tracking: Information collected through cookies, pixels, and similar technologies (see Section 9)

2.3 Information from Third Parties

We may receive information about you from:

  • Payment processors (transaction confirmations)
  • Delivery/courier services (delivery status)
  • Business partners and distributors
  • Publicly available sources

3. How We Use Your Information

We use your personal information for the following purposes:

Purpose Legal Basis (POPIA)
Processing and fulfilling orders Contract performance
Sending order confirmations and shipping updates Contract performance
Processing payments and refunds Contract performance
Providing customer support Contract performance / Legitimate interest
Sending marketing communications (with consent) Consent
Improving our website and services Legitimate interest
Preventing fraud and security threats Legitimate interest / Legal obligation
Complying with legal obligations Legal obligation
Managing our business relationship with you Contract performance / Legitimate interest

4. Sharing Your Information

We do not sell your personal information to third parties. We may share your information with:

4.1 Service Providers

  • Payment Processors: To process secure payments (e.g., PayGate, PayFast)
  • Courier Services: To deliver your orders (e.g., Courier Guy, DSV)
  • Hosting Providers: To host and maintain our website
  • Email Service Providers: To send transactional and marketing emails
  • Analytics Providers: To understand website usage (e.g., Google Analytics)

4.2 Distribution Partners

We may share order information with our authorised distribution partners (Synergistec) for order fulfilment and customer support purposes.

4.3 Legal Requirements

We may disclose your information if required to:

  • Comply with applicable laws, regulations, or legal processes
  • Respond to lawful requests from public authorities
  • Protect our rights, property, or safety, or that of our customers
  • Detect, prevent, or address fraud or security issues

4.4 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.

5. Data Security

We implement appropriate technical and organisational measures to protect your personal information, including:

  • SSL/TLS encryption for data transmission
  • Secure payment processing through PCI-DSS compliant providers
  • Access controls and authentication measures
  • Regular security assessments and updates
  • Employee training on data protection

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

6. Data Retention

We retain your personal information for as long as necessary to:

  • Provide our services and fulfil orders
  • Comply with legal obligations (e.g., tax records - 5 years)
  • Resolve disputes and enforce agreements
  • Support warranty claims (up to warranty period + 1 year)

When information is no longer required, we securely delete or anonymise it.

Data Type Retention Period
Order and transaction records 5 years (tax/legal requirements)
Customer account information Duration of account + 2 years
Marketing consent records Until consent withdrawn + 1 year
Website analytics data 26 months
Customer support communications 3 years

7. Your Rights Under POPIA

Under the Protection of Personal Information Act, you have the following rights:

  • Right to Access: Request a copy of the personal information we hold about you
  • Right to Correction: Request correction of inaccurate or incomplete information
  • Right to Deletion: Request deletion of your personal information (subject to legal retention requirements)
  • Right to Object: Object to processing of your information for direct marketing
  • Right to Withdraw Consent: Withdraw consent where processing is based on consent
  • Right to Data Portability: Request your data in a structured, commonly used format
  • Right to Lodge a Complaint: Lodge a complaint with the Information Regulator

To exercise these rights, please contact us using the details in Section 12.

8. Marketing Communications

With your consent, we may send you marketing communications about:

  • New products and promotions
  • Industry news and technical updates
  • Special offers and discounts

You can opt out of marketing communications at any time by:

  • Clicking the "unsubscribe" link in any marketing email
  • Contacting us at info@feeo.co.za
  • Updating your preferences in your account settings

Please note that opting out of marketing does not affect transactional communications (order confirmations, shipping updates, etc.).

9. Cookies and Tracking Technologies

9.1 What Are Cookies

Cookies are small text files placed on your device when you visit our website. They help us provide a better experience and understand how our site is used.

9.2 Types of Cookies We Use

Cookie Type Purpose
Essential Cookies Required for website functionality (shopping cart, login sessions)
Analytics Cookies Help us understand how visitors use our site (Google Analytics)
Functional Cookies Remember your preferences (language, region)
Marketing Cookies Track visitors across websites for advertising purposes

9.3 Managing Cookies

You can control cookies through your browser settings. Note that disabling certain cookies may affect website functionality.

10. Third-Party Links

Our website may contain links to third-party websites (payment processors, social media, etc.). We are not responsible for the privacy practices of these external sites. We encourage you to read their privacy policies.

11. Children's Privacy

Our website and services are not intended for individuals under 18 years of age. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

12. International Data Transfers

Your information may be transferred to and processed in countries outside South Africa (e.g., for cloud hosting or payment processing). Where this occurs, we ensure appropriate safeguards are in place to protect your information in accordance with POPIA requirements.

13. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last Updated" date. We encourage you to review this policy periodically. Continued use of our website after changes constitutes acceptance of the updated policy.

14. Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, please contact us:

Privacy Enquiries

Email: info@feeo.co.za

Subject Line: Privacy Enquiry

Information Regulator (South Africa)

If you are not satisfied with our response, you may lodge a complaint with:

The Information Regulator
JD House, 27 Stiemens Street, Braamfontein
Johannesburg, 2001
Email: complaints.IR@justice.gov.za